About Us

Sejal Anujah Shah is a brand focused on refined couture quality attire for both every day and cherished occasions. Our bespoke clothing embodies heritage, unifying the Eastern and Western cultures and bringing together classic styles with a modern twist. In today’s fast paced world, it is vital to remember the importance of the refined, stylish and long lasting garments that can be made uniquely to fit each individual’s form and contours. Promoting timeless elegance that helps every woman realise her personal style, Sejal Anujah Shah made-to-measure outfits that ensure every item fits each client perfectly, suiting every silhouette. Bespoke designs to encompass everything one desires from their creations, whether it be an everyday suit or a dream bridal gown.

Having graduated with a Ba(Hons) degree in Fashion Atelier from the University for the Creative Arts and gained experience working for couture labels, the label has been founded by designer Sejal Anujah Shah, bringing together traditional couture techniques such as corsetry and tailoring with a modern but cultural design aesthetic. An understanding of what is involved in the designing and making of garments and collections means that we are able to work with each client individually to design the desired ensemble to specification before producing the outfits to a superior quality. Every creation is a hand crafted masterpiece, expressively designed and meticulously constructed with exceptional care, superior quality and attention to finer details. We strive to create exclusive styles, pairing together classically sophisticated ensembles with elements of Indian heritage for women of all shapes and sizes. With a desire for opulence, the label wants to bring the time-honoured couture approach of bespoke, made-to-measure to all. In a world where everything is fast paced, the importance of investing in timeless pieces made with care attentiveness is not beyond us.

Sejal Anujah ShahEmbodying ageless couture techniques that encapsulate modern aesthetics and pulling on Sejal’s Indian heritage we are able to create classic styles with a twist. The appeal of the atelier is the undoubtedly generous approach to colour, silhouette and finer details. A focus on artisanal techniques and attentiveness to finishes come together to complement the individual design of designer wedding dresses, asian bridal wear and our fusion style aesthetic, evolving each creation to the highest calibre. Fabrics and their combinations are selected for their exclusive superiority, longevity and luxuriousness. An unlimited array of silks, crepes, wools and others allow us to fully immerse you in to our world of glamour and sophistication. The use of embroidery and other embellishment can allow for the elevation of styles from simple to sublime.

Presenting sophisticated ensembles that can be transferred from full outfits for special events to mix and match styles for everyday wear, we aim to create a symbiotic relationship between the styles of two opposite cultures. Here at Sejal Anujah Shah our aim is to develop a following of habitué’s. Women that appreciate the notion of couture and love the idea of owning unique, “one of a kind” garments that epitomise their timeless individuality beyond compare. The possibilities for individuality and elegance are endless.