It's time to get SASsy | Sejal Anujah Shah - Bespoke Couture
was successfully added to your cart.

It’s time to get SASsy

By July 6, 2017Blog
Sejal Anuja Shah - fashion designer

Here we go! My first blog post EVER!

Let’s start at the beginning, with a bit about myself, the label and what we’re going to be doing here.

If you hadn’t caught on, my name is Sejal and this bespoke label is my namesake. I figured it was quirky enough to be remembered (thank you parents!). It completely  represents the Indian style I’m bringing to the Western fashion world.

Born in the UK, my parents immigrated over to the UK in the 70’s. My cultural heritage has always been an important part of my life. My family have always been very modern. As a result, I felt the need to forge a new identity. Being British without losing where I have come from.

I’ve been engulfed in fashion for as long as I can remember. It started with keeping an eye on red carpet events. Sketching all of the stunning gowns gliding down the red carpet. I knew what I wanted to do. The classic styles ooze elegance and slay in every way.

I was in the middle of my foundation year, selecting my choices of university when I was introduced to the best thing to pave the way for the labels future. Fashion Atelier at the University for Creative Arts. A course dedicated to everything I’ve always been in awe of. Couture. The importance of the finer details, the intricacies of hand finishing and embroidering pieces ourselves. Every piece that leaves our atelier is unique.

Having grown up in an area heavily populated by Indians, I went to university in an area where there weren’t as many. I found myself grasping onto my favourite parts of what I’d always taken for granted. All I keep asking myself now is ‘how can I bring the likes of Dior and Balenciaga together with the traditions of India’? Even in the Asian fashion market here in the UK, the traditional weaves, embroidery and fabrics are second to anything mainstream.

I’m not one to get too caught up in the politics of culture and religion. While at university I was asked why I didn’t wear sari’s to university on more then one occasion. It made me think about this amazing culture I had at my fingertips. I had no clothing pieces to represent both sides of what I accounted as my identity.

I’m a firm believer in the confidence that clothing can bring out in a person. I mean, I’ve felt that transformation before and still do, every time I dress up. The label has been developed on the desire to feel like a million dollars. Together with the ever growing importance to represent cultural heritage, Sejal Anujah Shah was formed. What would I wear to fully represent who I am?

Here at Sejal Anujah Shah, we want to take you with us on our journey. The best of bridal styling, how I put my looks together and whats going on in the world of fashion today. Stay with us as we break boundaries and turn over comfort zones.

So here I am. I’ve been developing Sejal Anujah Shah in the background for 6 months and now I’m ready to share my world with you.

Sign up here for updates and offers
We respect your privacy.