About the Label

Your wedding day is a time for celebrating your union and expressing your unique style. At Sejal Anujah Shah, we specialise in creating glamorous, vibrant, and expressive looks that will make your special day even more memorable. Our designs are inspired by modern, non-traditional styles that reflect the multicultural world we live in today.

We believe that it's important to stay true to yourself and your personal sense of style, whether it's for your wedding day or your everyday life. Instead of simply following current trends, we encourage our clients to express their individuality through their fashion choices.

By choosing Sejal Anujah Shah for your wedding day, you'll receive personalised attention and custom designs that will make you look and feel your best. Let us help you create a wedding day look that you'll look back on fondly for years to come.

Fashion is so mass-produced now; I hope there will come a refocus on how people see couture. And I would also hope for a new focus on the craft.

Raf Simons

feel empowered to stand out.

  • Dream it.

    In the realm of dreams, where imagination reigns supreme, immerse yourself in a vivid reverie, captivated by a vision of an extraordinary outfit. As ethereal wisps of slumber guide you, witness sartorial splendour within your mind's eye. A resplendent gown materialized, adorned with intricate lace that danced delicately across the fabric. Its color, a mesmerising, evoking a sense of enchantment. Embellishments of shimmering sequins cascading like stardust, bestowing an otherworldly glow upon the dress. The silhouette gracefully embraced your figure, accentuating every contour with a regal elegance. It is a dream that infuses you with a desire to manifest this ethereal ensemble in the realm of reality, for dreams may fade, but their beauty forever lingers in the heart.

  • create it.

    Creating a couture outfit is an exhilarating journey that begins with a vision and unfolds through meticulous craftsmanship and boundless creativity. Your dream couture outfit is a masterpiece of elegance and innovation, designed to captivate and inspire. Crafted from the finest fabrics, it defines ethereal beauty. Adorned with intricate beadwork and delicate embroidery, is a testament to the artisan's meticulous attention to detail. The silhouette is a fusion of classic and contemporary elements. The colour palette is a harmonious blend of tones, creating a mesmerizing visual symphony. The ensemble is a completed look that evokes an aura of enchantment. Your dream couture outfit embodies grace, sophistication, and a touch of whimsical allure, making it a true masterpiece that exudes timeless beauty.

Haute couture is like an orchestra, for which only Balenciaga is the conductor. The rest of us are just musicians, following the directions he gives us.

Christian Dior