Creative Couture Process
Sejal Anujah Shah offers the ultimate form of fashion luxury, providing a unique opportunity to bring your non-traditional trousseau dreams to life. Our couture service allows for the creation of one-of-a-kind gowns or outfits, ensuring that every detail is perfectly executed.
From opulent gowns for weddings to perfectly tailored suits for glamorous businesswomen, Sejal Anujah Shah is dedicated to delivering flawlessness. As our client, you'll work closely with us through a highly interactive process to bring your vision to life. Whether you already know exactly what you want or need some guidance to discover your perfect outfit, we'll be there every step of the way.
Our couture service ensures that you'll get the outfit you've always wanted, or perhaps even the outfit you never knew you wanted until now. With Sejal Anujah Shah, you'll experience the ultimate in personalised attention and craftsmanship, creating a truly unforgettable fashion experience.
1
consultation
At Sejal Anujah Shah's London atelier, we offer an hour-long meeting to discuss your fashion requirements and ideas, whether you have a Pinterest board or just a vision in mind. During this brainstorming stage, we'll work together to create a starting point for the quoting and design process.
Our atelier appointment is a time full of creativity, fabrics, embroidery, and dreams. We believe that no idea is too big or out of reach. Our mission is to help bring your vision to life, and we're dedicated to making your appointment a magical and unforgettable experience.
As a client of Sejal Anujah Shah, you'll receive personalised attention and expert guidance as we work together to create the perfect outfit for you. Let us help you turn your fashion dreams into reality.
2
design
If you're ready to proceed with Sejal Anujah Shah, we'll create personalised drawings based on the vision that we've discussed and provide you with a quote and an overview of the next steps. To begin this process, there is a deductible charge of £100, which allows us to get creative and experiment with design ideas. We may also drape fabrics on our resident mini mannequin, Gertrude, to help demonstrate ideas if needed.
Once you've agreed on a design and paid a deposit, we'll begin fittings to ensure that your outfit is perfect. Sejal Anujah Shah is dedicated to delivering personalised attention and expert craftsmanship throughout the entire process, from the initial consultation to the final fitting.
Our goal is to create a truly unique and unforgettable fashion experience for each of our clients. Whether you're in need of a bespoke gown, suit, or other outfit, Sejal Anujah Shah is here to help bring your vision to life.
3
production
Our production process is designed to ensure that every detail of your bespoke outfit is perfect. Here's a breakdown of our 3-step process:
First, we'll take your measurements and create a 'toile' sample garment in a plain fabric. This allows us to appraise the structure and fit of the design and gives you the opportunity to visualise the style in person.
Next, we'll present you with a mood board of fabric swatches and embroidery styles/designs. Together, we'll agree on an approach using a test mock-up to ensure full agreement before the final piece is produced.
Once the toile sample and embroidery samples are approved, we'll begin production. Fittings will be organised to ensure that everything is as it should be and aligned with your expectations.
At Sejal Anujah Shah, we're committed to delivering the highest quality bespoke garments and providing you with an unforgettable fashion experience. Our production process is designed to be personalised, interactive, and transparent every step of the way.
4
collection
At Sejal Anujah Shah, we believe that trying on your bespoke outfit is a crucial step in the process. That's why when you come to collect the final piece, we'll invite you to try on your whole outfit so that you can fully see how your vision has come to life.
If you choose our full styling service, we'll have additional items ready for you to try on too. Our team of expert stylists will work with you to create a cohesive and personalised look, taking into consideration your individual taste and preferences.
At Sejal Anujah Shah, we pride ourselves on delivering an exceptional fashion experience. We're passionate about creating unique and memorable garments that reflect your personality and style. With our full styling service, we'll help you create a complete look that's perfect for your special occasion.
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Commitments
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Pre-Consultation Checklist
Take a look at the things I recommend you have in mind before you come in for your consultation.